Simply, ‘unputdownable’

      

NENU – BAHUVACHANAM (Telugu)

Writer-Journalist Mulugu Rajeswara Rao

 

This is the story or biopic - as the author loves to call it - of a man who braved setback after setback in life, took them in his stride and moved on regardless.

 Rajeswara Rao, basically a journalist, donned many hats during his eventful career. He dabbled with varying degrees of success in printing, publishing, advertising, marketing, software projects, venture funding etc.

By dint of sheer merit and hard work, he rose to collaborate with such global companies as Microsoft, Satyam, Wells Fargo, PriceWaterhouseCoopers (PWC), the BBC, et cetera. Two top politicians of the day who later became Chief Ministers were his ‘clients’. He formulated a business strategy for one and political strategy for another. Remarkable achievement for a man without a Godfather and sound financial background.

It was a snake and ladder affair for the author to whom destiny had been less than fair. It was roses all the way in all his plans, but something turned sour at the last moment. The setbacks failed to deter him, though. Significantly, the writer refuses to evoke sympathy or indulge in self-pity or blame destiny for his woes. He comes out as a self-respecting man with uncompromising conviction and values.

Rajeswara Rao captures the moments, moods, emotions, joys and heartbreaks in vivid detail. The narration is gripping and the writing style racy. Rajeswara Rao’s work makes for compelling reading. Simply,‘unputdownable.’

The narration also throws, through the eyes of a middle class man interesting light on the murky manoeuvres in the press, the real face of some journalists, behind the screen happenings in trade and business. The book devotes limited space to his personal life which too includes setbacks.

 ‘If I were in his place, I would have committed suicide a hundred times,’ commented a staunch well-wisher on the author’s strong will and self-belief.

All said and done, ‘Nenu – Bahuvachanam’ needs to be read by every book-lover, especially journalists.

-Dasu Kesava Rao


(Dasu Kesava Rao, 82 years, has journalism experience of  60 years, having worked in The Daily News, The Deccan Chronicle, The Indian Express (1971-77), and The Hindu (1977-2005) where he retired as Deputy Editor and Chief of Bureau. He hails from a family of litterateurs and journalists. Father and two siblings worked in leading newspapers while an elder brother published anthologies of Telugu short stories in English. Mahakavi Dasu Sreeramulu (1846-1908) authored “Sri Devi Bhagavatham’ in Telugu and 15 other works. DK is presently the president of Veteran Journalists Association, Hyderabad.)


………………..



(Copies available at all leading retail book sellers in Andhra Pradesh and Telangana and also available online)

(నేను-బహువచనం, 220 పేజీలు, రు.180)

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